Update Proghorn – More Speed On LeadSites

As I mentioned in a previous update, we’re addressing the speed of LeadSites very seriously. This update reconfigures nearly every script to optimize the on-site performance of LeadSites even more.

Update Proghorn condenses all scripts used to run your LeadSites apps into one main file. Basically, we’re pre-processing all of the scripts required to run your site, consolidating them into one file, and then condensing that file as small as possible.

This dramatically increases what I call Perceived On-Page Speed.

You should notice its effect immediately.

Note: If you’ve been on your site recently, your computer may have old versions of files saved, Revisiting your site may cause you to see those old files and new files in a way that makes the site appear broken. This issue should be solved simply by clearing your browser cache so that the old files are removed. Your visitors are seeing the correct, fast version.

We’ve decided to name this Update Proghorn because the pronghorn is the fastest land mammal in the Western Hemisphere. We expect LeadSites to be the fastest real estate website available in a few months, after a few additional speed improvements.

We’ve also restructured our development process. These new improvements will allow us to ship updates more frequently.

Speed Tools –

I’d also like to take some time to discuss web loading speed for a second here. There are many different web tools out there that promise to tell you if your website is fast. They all use a different algorithm and prioritize things differently.

For example:

While we try to meet all their rules, there are certain features of real estate websites that we all find valuable.  These core features are things like IDX, lead tracking, lead capture, and information based pages. These features require us to balance delivering the feature with the speed of the overall site.

That’s why we focus on Perceived On-Page Speed and not the results of these tests. As Google says on their site:

*This test checks to see if a page has applied common performance best practices. A high score is correlated with a fast user experience but does not guarantee it. Learn more.


Why We Focus On “On-Site” Speed

Speed tests are largely based around truisms. As a result of that, they aren’t always saying things that would concretely speed up your website. They are spouting truisms.

We focus on doing things that deliver actual on-site speed to your visitors before considering any “tips” these tools give us. We call this Perceived On-Page Speed.

In the future, we are working to make these online speed calculators give us a better score. But sometimes the things they recommend simply don’t or can’t apply to real estate websites.

We will do our best to make your sites function as fast as possible…then, we’ll care about what the speed tests say.

In the meantime, there are two small things we can do on a per-site basis to speed things up.

If you’d like your site sped up and have a video on your homepage, please fill out this form. We have a specific site speed optimization we can apply to home pages with video. It may take us awhile to reach out to you, but we’ll get there!

This week at EAP we are working on some more tactical resources for the product (in addition to more speed 😜). We’ll also have some cool stuff for you to use, generate leads with, and improve your marketing with shortly.

Until next time,

– Tyler