We’ve come along way in the past few months at Easy Agent Pro. And wanted to take some time to update you on the progress.
In the last few months, we have lowered the number of scripts, styles, and resources needed on each LeadSite pageload. This has increased our Google pagespeed ratings. And noticeably sped up LeadSites.
Additionally, one of our core focuses has been to make IDX better on LeadSites. We’ve gone about this in several ways.
Here’s a short list of the features we’ve added
- Combining and speeding up IDX load times
- Introducing “Target Areas”
- Compressing the entire site’s scripts/styles
- Introducing HTTP/2
- Upgrading To PHP7
- Being one of the first in the industry to roll out Service Workers
- New Listing Sitemap
- New single property listing page
All of the above things either make your IDX better for SEO or faster.
EAP & IDX
For example, the listing sitemap gives Google access to all of your listings. This is a huge deal. Almost no one in the industry includes this for free. Yet, it’s the only way to ensure Google even finds all of your listings.
This automatically helps you rank higher for individual listing address searches. Additionally, it creates more pages on your site that link to your main “InstaFarms” and “Target Areas.” This helps boost your SEO rankings.
Target Areas, additionally, also helps Google find your listings better. This shortcode builder lets you link clouds across your entire site that make it easier for Google to find all your listings. This can dramatically increase the amount of pages on your site that are indexed. And thus, increase your traffic/leads.
Finally, the single listing property squeeze page gives you the ability to market individual listings in style!
In terms of our roadmap for the next few weeks, we want to:
- Add the ability to change the template for your listings
- Add in more listing templates
- Create a shortcode for schools like the Target Areas shortcode
- Do one more thing that’s probably going to be an industry first 🙂
EAP & SPEED
The introduction of HTTP/2 was big for us. HTTP/2 is a bit technical. But, it basically allows us to retrieve multiple pieces of data on page load for your site at once. The old setup (HTTP/1) only lets you load one stylesheet, script, or page at once. This creates longer wait times. HTTP/2 helped a lot.
The introduction of service workers is a big step forward for us. This is a new technology that lets you pre-load and save assets over long periods of time. We have big goals and ambitions for what this will allow us to do in terms of LeadSite’s working without internet connection.
We’ve successfully gotten one of our test sites to have a 95 score on Google’s Page Speed tool. This should translate into faster loadtime times. We have several things in the works to dramatically improve this score in a few weeks.
Facebook Login – We’ve updated the Facebook login feature to work in two situations where it wasn’t before. We’ve also updated it to be more customizable. You can now customize the buttons further.
Help Center – We’ve moved Intercom to our new help center.
Today’s update also includes API refreshes for Contactually, Mailchimp, and Constant Contact. This is in addition to our refresh of the Liondesk integration last Friday.
We hope to make these integrations as useful as possible for you. Let us know if there are features your more data you’d like us to pass through.