More Speed!

Today, we shipped an update that reduces the pageload time of every LeadSite even more. We’ve been able to refactor a majority of our older apps to condense the size of every page.

This makes sure you keep seeing the features you like; while making your site even faster.

Brand New IDX Template & Clickable Searches From IDX

Today, we’ve launched our first of several new IDX templates. It looks like this:

You can enable it by going to APPS > IDX > And Selecting This Template.

We’ve also optimized our listings more for Google by auto linking all School districts and MLS areas to searches. This will increase the number of pages, listings, and urls google finds on your site. Thus, increasing the SEO rankings for all LeadSites.

 

There were also fixes and speed updates to several apps and pages included in todays update. Enjoy!

-Tyler

Similar Listings Now LIVE + Better Pinterest Sharing

We’ve got a major upgrade to share with you today!

That we know you’re going to love.

Oh, Google is going to like it a whole lot, too!

Our new Similiar Listings feature is now live on LeadSites!

And yeah, it’s kind of a big deal.

How It Works

Similar Listings will cross-link all of your listings to other listings like them.

This way, you can show multiple listings with comparable features right on the same page.

The biggest benefit of this is how it will impact your SEO and search engine rank-ability.

Now, when Google finds a listing it will automatically land on an additional 2-5 more listings.

This means you’ll start to show up in even more places and have that many more chances to be discovered by leads.

It creates a cross-linking effect automatically.

Plus, leads can now view and compare multiple listings at once!

You’ll also notice our IDX makes it easy to search other Zip Codes in various price points:

Pinterest

Pinterest is a great way to generate traffic and broaden your network.

And people love to pin content from credible websites!

We’ve updated the look and design of the Pinterest button and pinnable images.

This way, both you and those who share to Pinterest from your website will have a more flawless experience.

Plus, this should increase Pinterest conversions as well!

Because overall, they just look better and are likely to performer better as well.

That’s all for today!

Remember to refer back here to our dev blog to keep up with all the new updates that will continue to improve your LeadSite experience.

Talk with you again soon!

– Tyler

 

No more Facebook debugger?

Facebook has a streak of making life hard on marketers in 2017.

They removed the ability to customize link posts. They prioritize video. Now, they prioritize live video.

We saw agents really struggling with that first one though.

If you shared a blog post to Facebook, and then changed the featured image, it wouldn’t update!

Say goodbye to that! 🙂

After today, LeadSites auto update your images, titles, and descriptions for you!

Also included in this update:

  • UTM’s added to the contact page fields
  • Several other bug fixes

LeadSites Now Have UTM Tracking (PLUS: 2 New Squeeze Pages)

We’re super excited to announce this new feature. In addition to showing the every page a lead opted in on, LeadSites is now able to track Google’s UTM codes.

What’s that mean?

This means you can tell exactly what leads came from which social sharing source right from your Leads Dashboard.

It’s simple! Just build a link here, share it to Twitter, Facebook or via email…

And any leads you get will have all the data you included before sharing.

It looks like this:

We are rolling this out Monday, October 16!

This will allow you great tracking for all of your social media and marketing efforts.

Additionally, we have two new Squeeze pages hitting the network.

They look like this:

 

 

HTML Minification, Auto Image Optimization On Upload, Faster Time To Load, And Better Lead Capture On InstaFarm

Great shipments today on the LeadSite network.

We were able to rollout HTML Minifcation and automatic image optimization.

HTML Minification was one of the last few things we had to optimize for the Google page speed test. As you can see below, there is only one pesky category left. And we’ve already cut down the things showing up in this category!

 

We’ve also enabled automatic image optimization & you should start to see more of your old images not throw errors on Google speed tests.

 

We’ve also upgraded our InstaFarm lead capture. You used to have to click the submit button to submit a lead. Now, you can also hit enter! We’ll be making sure all of our forms do this in the future as it should increase lead capture rates.

Finally, because of the way we’ve restructured our css/js and optimized images, you should be seeing a faster time to page load. This is consistent with how sites like Facebook load now. You’ll see the framework show up first. Then, you’ll see the colors/design. Finally, you’ll see the images.

This should vastly improve speed across the network.

Major Updates At EAP – Better Lead tracking, Better Looking IDX, Speed, bug fixes

It’s been a busy week here at EAP! We added a new squeeze page yesterday.

Today, we were busy making a ton more stuff better for everyone.

Better Lead Information:

We’ve added more information to our Lead Page and the lead notifs we send out.

You’ll now see the page name and url for every lead you get on your LeadSite. This means leads from Squeeze, Popups, ContactMe, InstaFarm and more will show you exactly the page the lead came from everywhere.

From your lead dashboard, you’ll be able see the page title the lead opted in on. You’ll also be able to click that title and be taken to the page.

 

Notifications:

We’ve also taken this information and passed it along to our various integration partners via our API.

For example, our webhook data now looks like this:

 

This means if you’re using Zapier with our Webhooks, you can now import lead page url and page title data to your CRM.

We build this out even more for LionDesk, Followup Boss, and Contactually.

Additionally, email notifications will have this information.

Minor Updates:

In preperation for a huge IDX release over the next few weeks, we updated the look of our single listing IDX page slightly. Stay tuned here! We should be announcing some industry leading things soon.

Bug Fixes

  • FB quote share now is only on blogs.
  • Contact me mobile rules are improved.
  • You can now select multiple images at once when setting up Instafarms

Introducing The Newest Squeeze Page To Wow Sellers And Attract Buyers

The updates keep on coming!

We’ve got another great squeeze page template for you to customize for your market!

Buyers love photographs, especially good ones!

You can get qualified leads and help them find their dream home with this new page!

It looks like this

You can offer up a ton of value all in a few simple lines.

With this one page you’re promising leads:

Instant access to the price of the property, plus beautiful pictures.

As well as a list of similar homes they can look forward to if this one doesn’t quite fit their needs.

And the opt-in is actually a one or two part process that allows your lead to choose their level of involvement.

They can get all this value by only submitting a single piece of contact information – their email.

Or, if they’re seriously interested in viewing this home, they can continue onto the form on the next page to setup a showing.

Under your call to action you can place a gorgeous “teaser” image of the property you’re selling.

This gives leads just a taste of what’s to come and what you have to offer.

You can also choose a version of this squeeze page with an opt-in form specifically created to capture those Facebook leads.

You’ll find these pages and more under the Squeeze app in the backend of your LeadSite.

Check out this video to get acquainted with all the new landing pages you can build and customize!

That’s all for today!

We’ll be back with more updates soon!

LeadSites SEO And IDX Progress Update (PLUS: Better APIs, More Speed, & Industry Leading Service Worker Implementation)

We’ve come along way in the past few months at Easy Agent Pro. And wanted to take some time to update you on the progress.

In the last few months, we have lowered the number of scripts, styles, and resources needed on each LeadSite pageload. This has increased our Google pagespeed ratings. And noticeably sped up LeadSites.

Additionally, one of our core focuses has been to make IDX better on LeadSites. We’ve gone about this in several ways.

Here’s a short list of the features we’ve added

  1. Combining and speeding up IDX load times
  2. Introducing “Target Areas”
  3. Compressing the entire site’s scripts/styles
  4. Introducing HTTP/2
  5. Upgrading To PHP7
  6. Being one of the first in the industry to roll out Service Workers
  7. New Listing Sitemap
  8. New single property listing page

All of the above things either make your IDX better for SEO or faster.

EAP & IDX

For example, the listing sitemap gives Google access to all of your listings. This is a huge deal. Almost no one in the industry includes this for free. Yet, it’s the only way to ensure Google even finds all of your listings.

This automatically helps you rank higher for individual listing address searches. Additionally, it creates more pages on your site that link to your main “InstaFarms” and “Target Areas.” This helps boost your SEO rankings.

Target Areas, additionally, also helps Google find your listings better. This shortcode builder lets you link clouds across your entire site that make it easier for Google to find all your listings. This can dramatically increase the amount of pages on your site that are indexed. And thus, increase your traffic/leads.

Finally, the single listing property squeeze page gives you the ability to market individual listings in style!

In terms of our roadmap for the next few weeks, we want to:

  • Add the ability to change the template for your listings
  • Add in more listing templates
  • Create a shortcode for schools like the Target Areas shortcode
  • Do one more thing that’s probably going to be an industry first 🙂

EAP & SPEED

The introduction of HTTP/2 was big for us. HTTP/2 is a bit technical. But, it basically allows us to retrieve multiple pieces of data on page load for your site at once. The old setup (HTTP/1) only lets you load one stylesheet, script, or page at once. This creates longer wait times. HTTP/2 helped a lot.

The introduction of service workers is a big step forward for us. This is a new technology that lets you pre-load and save assets over long periods of time. We have big goals and ambitions for what this will allow us to do in terms of LeadSite’s working without internet connection.

We’ve successfully gotten one of our test sites to have a 95 score on Google’s Page Speed tool. This should translate into faster loadtime times. We have several things in the works to dramatically improve this score in a few weeks.

 

Updated:

Facebook Login – We’ve updated the Facebook login feature to work in two situations where it wasn’t before. We’ve also updated it to be more customizable. You can now customize the buttons further.

Help Center – We’ve moved Intercom to our new help center.

Today’s update also includes API refreshes for Contactually, Mailchimp, and Constant Contact. This is in addition to our refresh of the Liondesk integration last Friday.

We hope to make these integrations as useful as possible for you. Let us know if there are features your more data you’d like us to pass through.

Speed – LeadSites Have It Now.

Over the last few months, we’ve been busy rolling out features. But, today is one of our biggest days.

We’ve successfully made LeadSites get a 90+ score on Google Page Speed Tool.

This is from our demo/testing site:

 

Speed matters on the web. It’s good for conversion; reading blogs; viewing listings; and more.

Today, we’re very excited that LeadSites is considered fast by the defacto speed testing tool on the web.

Now, some notes on this. You should see speeds in this range if:

  1. You do not have a video homepage. If you have one of these, toss a blog article into the speed test tool.
  2. You have optimized images. We’re working on an automated solution to automatically optimize all images on our network. But, it’s not ready yet. If this concerns you, contact [email protected] or optimize your images yourself. You should see speed scores like this.
  3. Google Analytics & Tracking Scripts: Google analytics and Facebook tracking scripts are not cached. This means they will ding your score.
  4. SSL: If you have an SSL, you’ll notice your score is 2-3 points lower.

All that being said, we’re much excited about this and have tons of plans in store for continuing to increase speed on LeadSites.

Oh, we also updated our LionDesk API.  

That looks like this:

LionDesk kicks off their action sequences/campaigns based on Buyer and Seller tags. You can now add those Buyer/Seller tag in addition to any tags for sorting.