2/13 Update – Faster, Better, Prettier

No, I’m not talking about myself. That would be rude. But our new update? I could go on for days.

As we’ve talked about in this space before, we’re increasing the pace of improvement and this update has several great examples. In general, we’ve been converting old apps to our new app structure and adding deeper features across LeadSites in general. So – let’s jump into this update!

Faster –

Squeeze Redirects – ever feel like these take a little longer than they should? Well, they are a lot faster now. Redirecting to a new page or to a download is speedier.

Listing Sitemaps – generating faster, displaying faster, hopefully causing less conditions where Google has issues with reading them.

IDX property pages – we’ve improved how we’re handling images on these pages and consequently upped the overall load speed. Fly my houses, fly!!

Better –

Squeeze Form Field Validation – all fields have validation now & validation is standardized. Look for this to continue improving the quality of your submitted lead data.

Better email deliverability for leads & notifications – we’ve implemented a service for emails from your site that should be much improved. Also, pro-tip – whitelist yourself so you always receive emails about leads & reviews.

#open Open House Leadlock now has a Path – you’ve been able to instantly turn any single property IDX page into an open house Leadlock just by adding #open for a while, but now you can direct these leads down a particular Path – click the Path’s icon at the bottom of the Open House IDX template selector.

And that pops up the Path’s dialog so you can choose where you want these leads to go:

Now – and here’s where we start getting into Prettier…Leadlock is great for adding a quick lead capture or open house form to any page. However, if you want to create a Squeeze page for an open house (or several) and then direct the leads from that Squeeze to a particular list or other system – well, that’s available now too!

Prettier –

Squeeze has a new category of templates – Open House

And how pretty is this?

Like single-property squeeze, this is completely editable, so not IDX-based – can be used for pre-listing, rentals, etc. You could create these for several open houses over a weekend, give each a different path so you could tag and track leads, etc. Lots of options with this. We will be adding new templates for these in coming updates.

Speaking of new templates, 2 popular Squeeze templates got refined and updated –

These aren’t huge changes, but some small CSS updates that the page feel more professional & designed – hover states on the buttons, radius’ on corners, etc.

Also their pop-ups were rewritten:

And speaking of templates – have you seen Bragwall lately? There are four, 4, (count’em) 4! templates you can easily switch between:

This is our ongoing direction for LeadSites – enable templates and then design and build them. We’ve simplified the code on our templates to make it easier and more standard to create them – Robert has always drawn our pages, but recently, he’s been designing, then coding the HTML and CSS. You’re going to see more and more of these in each app. How are these for pretty?



Mmm…choose the template that best fits your site, brand, personality. Try them on – go on, see which one fits you!!

Lots more goodness coming (homepages anyone?)(oops – I don’t think I was supposed to say that).

Thank you for your feedback – we listen, and dev/change/grow. It’s not always perfect, not as fast as we (and you) wish, but we are moving forward faster and faster. Thanks for reading and for being a part of this great community. We love what we do, and we hope it shows!

P.S. Did you set up your site to generate referral credits??

12/11 Update – These are a few of my favorite things…

No More Excitement

Dear readers – I must confess, I’m the excitable type. If I were an atomic molecule, I would be always trying for the higher energy field. Which might explain why these blogs are always structured like a panic attack – ‘wow – wow – wow, ps. wow.’

That said, today’s topics are so stellar, I’m just going to play it straight. No hype, no excitement. “Just the facts, ma’am.”

I’ll wait to hear your heads’ exploding as you find out how hard it is to keep this much awesome inside one brain. Good luck.

Team App

If you’ve ever wished you could add, edit, and display your team easily, your wish comes true today. Where in life does this even happen?

On the apps screen, you’ll see a lovely Team icon now.

Click it, and enter a new world of possibilities:


A Better Path – Multiple Improvements for Paths

‘A little old, a little new…’

Happy Grasshopper

Who needs a little happy in their lives? We’re integrated with Happy Grasshopper now – just choose that option in Paths, grab the email address from your Happy Grasshopper account for the tag you want the leads to receive and you’re off!


Who doesn’t need a little ology in their lives? That didn’t work too well – but our integration with Agentology works – send leads to Agentology for follow-up as buyer or seller leads!

Even better – like what Agentology offers? Get a 1-month free trial on us – click here for more info!!

Testing 1, 2, 3…

Ever wish you could just test a Path? Well…now you can – just click “Send a Test Lead”:

Hey you – breathe – I know this is exciting, but we need you to stick around longer than the 2 minutes it’s going to take to finish reading this post!!

Improved Integrations

If you’re a Top Producer user, we’ve deepened this integration (we’re shipping a Follow Up Boss improvement shortly as well)

New Lead icons

I’m just going to show you this one – hopefully these are pretty self-explanatory:


Speed Improvement for Site Editor Pages

Have you ever driven a car that seemed slow? I have. After a while, you start doubting that the speedometer is telling the truth. This does not feel like 50 MPH. Well…I’ll confess that the backside of a LeadSite felt like that sometimes. And I’ll forgive you if you assumed ‘if this thing is this slow for me, how slow is it for my visitors?’

But no more. In this update, there is a significant speedboost for the backend – I even miss seeing the green loading bars (I had to try three times to get this screencapture – that’s how much I love you!)

Along with all this goodness, there’s another crop of small enhancements that should make things work better throughout your LeadSite.

I hope you’re finding space in the days of this season to balance gratitude with the burning ambition to take over the world. We’re grateful for you – and we’re here to help you take over the world!!

12/7 – You’ve Got It

Breaking: EasyAgentPRO Improves the Product Again!

It is the season for gifts – so I guess we can’t be faulted for wanting to join in – and I know I sound like a broken record, but this dev blog task is the best part of my job these days – I love delivering improved features and performance in such tangible ways. I hope you’re enjoying the enhancements!

To be fair, I am currently equal parts excited about yesterday’s release and some features in dev right now. It’s like we’re riding in a rocket together and screaming ‘how high can this thing go?!?’ and it just. keeps. going.

Where to begin? I think I’m just going to start with cool and work toward supercalifragilisticexpifunctionalocious!!

App Search Feature

Just in case you’re overwhelmed by all the apps, or you’re working on a smaller screen, just start typing the name of the app you need in the box and watch the selections shrink:

LionDesk API Connection Improvement

Just a few days ago, I asked in Beat Zillow what CRM and content providers you would like to see us integrate with – I was surprised that many of the responses were actually for a better integration with LionDesk. When we initially built Paths, there was missing functionality on the LionDesk side of that connection. But no more – now you can choose additional variables to start automations on the LionDesk side:

Look for more connections with CRM’s and content providers coming soon!!

More Profile Fields

More and better EAP profile fields – yes, we know, having to ask Support to fix simple things is silly. That’s why under Apps –> Settings –> LeadSite Information you’ll find even more things you can change – logo, headshot, background image, etc. (More is coming on this – I’m. So. Stoked!)

Map View on IDX Search Results

Want to see a miracle? Well, okay, how about a map? Close, isn’t it? Now IDX search results have an optional map view – pretty sweet if you ask me:

New IDX Template

We’re all about the templates these days – we want to create easy-to-change options in different areas of your site. This release added another IDX single property listing template that you can choose – lookin’ good in the neighborhood:

This template is so beautiful, it brings a tear to my eye – check it out at Apps –> IDX –> Templates:

Oh, and this template has the printable PDF option as well. Mercy, two tears. Enjoy 🙂

New Help Center

Okay, I warned you we were going all the way to peak awesome in this release, right? Or did I say supercalifragilisticexpifunctionalocious?

Well, either way, here we are – the Education link on your site has been transformed to a help center that makes it easy to find help articles, open a ticket, sign up for daily Support Sessions, Office Hours, or locate specific videos. Look for us to improve the quality, amount, and organization of this content, but for now, just look upon the beauty:

I gotta get a hanky – I’m just so…moved. Next up – a ton of improvement in the actual help articles, so hang in there loyal readers, we’re just getting started!

And of Course – More Responsive, Speed, & User Experience Improvements

We’re continuously on the lookout for opportunities to improve overall functionality of LeadSites. This release had lots of little improvements and bug fixes that you may or may not notice, but little by little, these kinds of changes are tightening the user experience and expected behaviors throughout the site.

Specifically on the topic of site speed, we’ve talked here before about the weaknesses and challenges in all the speed measurement tools. We’ve addressed a number of speed concerns directly with massive infrastructure improvements, however, at this point, the measure I like best is my own satisfaction when surfing on a site – LeadSites load quickly and look good doing it – if you haven’t been on the ‘other side’ of your site in a while, I’d invite you to hop over to your URL and just cruise around a bit. Look at the beautiful site…mmm.

Whatever today finds you doing – all of us here at EasyAgentPRO wish you a fabulous Friday – stay safe, focused, and may all your real estate dreams come true!

11/28 – Features, features, features…

Three Exciting Features in Yesterday’s Release

I know – I sound like a broken record. Oh, wow. Amazing. This is crazy. I mean, have you seen this??? I guess I just love seeing things work – I love it when we can dev things that tangibly make the product better – and today is another one of those days!

I’ve got three features for you that are very practical, create flexibility and a better user experience:

Open Header Leads Links in a New Window

I was recently on one of my favorite customer sites and noticed they were running a beautiful promotion encouraging people to give to a community organization supporting victims of the recent California fires.

I clicked to see what the promotion looked like and suddenly I was off the site and down a rabbit hole! In other words, their good deed was sending traffic somewhere else for good. It would be up to the user to come back to their site after helping. I’m a marketer at heart and while I love encouraging people to be generous with their cash, expecting me to share traffic that generously is a completely different thing! Come on!!

So – I asked Tyler to fix this – and woo-laa!!

Now you can open links in a new tab – want to send traffic to a cause, a CMA, a lender, or any other off-site promotion? Pop that link up in a new window and keep your website open in the visitor’s browser.

Similar Listings/Listing Search: This is one of those little improvements that doesn’t require you to do anything. I was researching a client-reported bug the other day – seems that when you search an area with no properties, the response was so generic, it looked like the search wasn’t performed or was just broken.

Now we’ve added better messaging AND improved the similar search capabilities to notify visitors better and get them to properties faster. (Nothing to do here – just wanted you to know!)

That Share is Better…

Enhanced Social Share Templates: Want different social share buttons on your site? Well, just click your mouse (heels) and it will be so:

What do I need to do: 
1. From your dashboard, navigate to Apps –> Social Share.
2. Scroll down and select the template you want displayed.
3. Click Save

Forecast – More Goodness

While that’s it for the moment, there’s so much goodness coming, if I was into reading tea leaves, I’d say you’re getting a better cup. Stay tuned – please continue to let us know what you need to be successful and we’ll keep tweaking the ones-and-zeros!

11/14 Knockin ’em Down

I can’t believe I have to write this. More updates have shipped. Job security, dear reader, job security for the dev blogger.

Seriously, Tyler and the dev team have been working tirelessly to bring you improvements, updates, and slick new features. Want to know what’s in this batch – read on!!

1st up – Never Lose Your Spot Again: Are you worried about users landing on a  page of properties, clicking the first listing, and then being lost to the ages? This Target Blank update is your friend. When you enable this on your site, every single property link will open in a new tab, enabling your users to view the page, then return to the previous page where their search is still present.

Why is this important: if you direct users to a search page, they may not select Back and return to the search after viewing a single property page – now the search stays in one window when they click to look at individual properties.

What do I have to do: 
1. enable Target Blank under Apps –> IDX –> Settings –> Target Blank.

2. (P.S. While you’re there, turn on Similar Search and Infinity Listings so you keep your cool kid card AND your site is more user-friendly for visitors!)

3. That’s it – whenever a single property IDX is clicked, it will open in a new window. Keep visitors engaged longer and get more mileage from your saved searches – starting NOW!

Zip Code IDX Searches – now site visitors can search for homes using a ZIP code! (I know, some of these things seem a little non-cutting edge – nevertheless, now you can!)

Blog Feed URL – in the past there has been some confusion about what URL to submit to register your blog feed with sites like Realtor.com. We’ve added this link to the Find Me app so you can just cut and paste.

Facebook Links open in App on IOS – Facebook links on your site now open in the IOS app vs. Facebook in a browser. It’s the little things, right?

Change Your Own Social Links – some problems are just too small to bother contacting Support – now you can edit your own social links in Social Share:

**Big Improvement Alert**

I’m sorry – I just can’t help myself. Some of these are so great!!

1. Stay Logged-in Longer – this update is completely for you, agent-marketers.

This is an improvement dedicated to the power user, the blog writer, the site builder, yeah, you. Used to be that when you went to the login page (/login), you were always presented with a login screen, even if you had just logged in moments before.

Now, your site will check for the login cookie and if it is still active, you will be automatically redirected to your dashboard. I know, less logging in might trigger withdrawals – who doesn’t like to pound in a password every now and then? Come to Beat Zillow and we’ll soothe your cravings with new lead gen ideas!

Important clarification – you might be tempted to think

‘Oh no! My site isn’t secure anymore because I didn’t even have to log in and I’m looking at my dashboard.’

Never fear – this is not the case. You’re only logged in automatically because you have an active session in your browser from a previous successful login. Don’t worry – your users and malicious individuals won’t be rolling in without showing proper ID to the code bouncer!

2. Mobile App View – want IDX on mobile that looks like an app? There’s a switch for that.

Why is this important: Mobile traffic continues to climb on the web. Having an app-looking interface is great because it’s doesn’t actually require visitors to download an app, but it presents the button options in a simple interface that will be recognizable and easy to use.

What do you have to do:

1. From the Dashboard to go Apps –> IDX –> Templates –> Mobile Menu

2. Select Use This Template:

3. Enjoy this:

4. OOOOoooohh, look at those buttons!?! Brings a small tear to your eye, doesn’t it?

Of course, there were a few more improvements that dropped yesterday as well – most of them, you’ll never notice, but they make the machine run smoother, faster, and shinier. Things look better on mobile, a few glitchy errors are no more (going to miss those!), and the Single Property Squeeze template got a few improvements.

That said, I want to pull the curtain back a bit and let you know that our Support team is on the look-out for broken things – they flow issues to our dev team who is primed to identify the issues and find fixes fast! Lots of the items in this release and many more over the past couple of months are directly related to your feedback and input. For that, we are thankful. We remain committed to improving the product, improving your experience, and perhaps most importantly, improving your results. Stay tuned for more exciting developments (see what I did there?)!

Updates 11/13 – FB Lead Ads, Printable Flyers, and Lots Mooooore!

Today’s updates include some big fixes and functionality – pay attention loyal readers:

Facebook Lead Ads Return – remember these? When we first dropped this update, it was labeled beta…little did we realize, it should have been labeled super-beta. We were in the land before time.

Why is this important – Facebook always prioritizes moving traffic around on their platform – in the case of Lead Ads, this means that those conversions are less expensive, however, you still want these to flow into the rest of your eco-system and here’s where LeadSites comes in – using Paths, you can import these leads automatically and move them to your CRM without having to pay for a connector service (Zapier, etc.).

What do I have to do –

1. From your dashboard, select Apps, then Paths. In the top right, select API settings

2. Select Receive Leads, choose Facebook from the dropdown, and fill out the fields per the prompts.

3. We haz a little bug in the saving process – please refer to this video to save, then re-open to connect path:

4. Select a Path for these leads – click the Path’s icon and choose where these should go, click Save in Paths, then Save on the top right –


Big Little Improvements

Social Share on Mobile – this functionality is back with a better implementation. Should keep your content visible (old version was too prominent) and shareable!

Empty Search – if a saved property search on a page is empty, we’ll now show similar properties.

Email Share Improvements – the email icon now has some auto-messaging features

Advance Menu Editor – some folks like a lot of pages and they’ll be thrilled to learn we now have an advanced menu editor to get all of those in order.

Menu Improvement – in some cases, the mobile (three-lined so-called ‘hamburger menu’) was popping up on small laptops when the whole menu should have been showing. At times this will still happen if your menu item is something like:

See All The Best Houses in This Really Nice Neighborhood

But typical length menus should work fine thanks to this improvement.

New IDX Listings – the new listing templates are everywhere now, including Instafarms and wherever you wish to place them via shortcode. I love this enhancement to the look of listings all over your site!!

**Killer Feature Alert**

Sorry for yelling – but this one makes me SOOOOO happy – can’t help myself:

Print PDF’s from Every Listing – the BIGGEST improvement from today’s catch. Now your LeadSite is a PDF generator for EVERY listing. Download beautiful PDF’s right off of your site and encourage your clients to do the same. Are you excited yet???

Why is this important: Because flyers still have a place – and why not get them from your website instead of having to make them manually?

What do you have to do:

1. Change to the new IDX templates. From your dashboard, click Apps, then choose IDX (bottom). You’ll see Categories on your left, choose Listings and hover the template to the left and select Use This Template.

2. Go to the front (public side of your site) and navigate to a single property (Instafarm or search to a single listing). You should see a small button that says Print – see example below:

3. Click Print – you’ll see a white screen for a few seconds, and woo-lah – your beautiful flyer is ready. You can download or print the flyer. Here’s an example:

And EVEN More…

There are a number of other improvements in the 11/13 release – improving page structure for SEO, bugs, and more. Plus – more things coming in the next couple of days!!

As always, EasyAgentPRO remains committed to your success – check these improvements out and comment or reach out to us in Beat Zillow or at [email protected] if we can be of any help!!